Adverty AB (publ) ("Adverty" or the "Company") is conducting a rights issue of units amounting to approximately SEK 43 million before issue costs (the "Rights Issue"). The proceeds from the Rights Issue are primarily intended to support the establishment of In-Play 2.0 and to strengthen the Company's capital structure and working capital. Subscription commitments and underwriting guarantees total approximately SEK 32.1 million, corresponding to approximately 75 percent of the Rights Issue.
Adverty's full press release can be found here.
Background and Purpose
Through its advertising platform, Adverty has developed a wide range of In-Play advertisements, i.e., advertising within gaming experiences via billboards and other ad objects integrated into the gaming environment. With these seamless and non-intrusive ads, Adverty has created opportunities for brands to reach unique audiences worldwide. Additionally, the Company utilizes its patented visibility technology to verify that ads displayed in the gaming environment meet the industry’s new visibility standards.
Between 2022 and 2024, the commercialization of the Company’s seamless In-Play advertising platform has intensified. Adverty has experienced strong revenue growth, primarily driven by increased sales and marketing activities, collaborations with game publishers leading to additional game integrations, and robust underlying growth in the gaming market. Adverty continues to see significant growth opportunities for its new In-Play 2.0 platform, and the reception among both publishers and media buyers has been positive, paving the way for further game integrations and collaborations.
The implementation of the Company's growth and expansion plans requires sufficient capital. The Board of Directors of Adverty assesses that the existing working capital is insufficient to meet the current needs over the next twelve months. In this context, working capital refers to the Company’s ability to meet its payment obligations as they fall due using available liquid assets. Therefore, the Board of Adverty has announced its intention to proceed with the Rights Issue, which, upon full subscription, is expected to provide the Company with gross proceeds of approximately SEK 43 million.
About Adverty
Adverty, the leading platform for in-game advertising, connects brands and people through spectacular In-Play™ ads, leveraging its groundbreaking and patented technology designed for VR/AR and mobile games. The platform delivers programmatic video and display advertising to games worldwide, allowing creators to monetize the entire gaming experience with non-intrusive, easily integrated, and immersive ads.
Founded in 2016, Adverty has offices in Stockholm, London, Istanbul, and Lviv. The Company creates new revenue streams for game developers while enabling advertisers to reach uniquely engaged audiences. More information is available at www.adverty.com.
Nordic SME Sweden: ADVT
Corpura Fondkommission acts as the financial advisor in connection with the Rights Issue.
For more information:
Alexander Kangas
Phone: +46 (0)72-252 34 51
Email: alexander.kangas@corpura.se
